Seven Quick Tips for Web Copywriters

Writers: get into” the Zone.”

1) Get into the zone. I had lots of trouble in college when it came to writing term papers. I actually stayed up all night once to write a three page paper! Finally I realized that you can’t agonize over each word. Focus your mind on your topic, block out those stray thoughts and let your writing flow. To use an analogy, most baseball games are won on singles and doubles – not home runs! Otherwise you may end up like the proverbial centipede who couldn’t move because it was too busy being aware of its legs.

2) Perspective, perspective, perspective…there is always some leeway of expression, even if you’re constrained to presenting a certain set of facts. Find the right opening sentence. That helps immensely.

Seven Quick Tips for Web Copywriters

3) Perfectionism doesn’t work. Don’t be a perfectionist. Go ahead and write the article without aiming for absolute perfection. Give yourself a time limit. Time permitting, write your first draft and then leave it alone for as long as possible. Then go back and go at it with a chainsaw, editorially speaking. At that point you don’t want to be shy about deleting. An excess of words is one of the most common flaws of nonfiction.

Think while you write

4) Think with your keyboard! Think while you write, not vice versa. This may be the key to it all. Your mind has a mind of its own, and it will be happily catalyzed your keystrokes if you’ll allow it to be. Getting into the zone works! Save your micromanagement for the last step, when you can go back and proofread your draft with the utmost attention to detail.
You can write both fast and well

5.) We’re in the Age of the Internet. You don’t have to forget about the quality content you are used to creating. Just streamline the packaging. That way you can enjoy a steady output of well written prose! In web copywriting, bullet-sized chunks of information work better than complex sentences.

Practice writing within severe time limits.

6.) Practice makes perfect. Practice writing within severe time limits. Pretend you’re speed dating or playing chess by the clock.This article was written with one eye on the clock. Admittedly, I am interested in the topic of writing and have already written a few articles about it. If you’re writing about a topic which is new to you,it is especially helpful to make an outline first.

7.) Outlines help. For your average (300-500 words) article, list four or five main points before you begin to write. This will help you to organize your thoughts.