SEO Tips and Tricks

SEO

SEO Tips and Tricks:
There are hundreds of things you can do to make your website attract more and better traffic. Here are a few simple but valuable SEO tips and tricks.

To keep robots away from a single page:
< meta name = “robots” content = “noindex”/>

To instruct robots to index a page but not to follow any of its links :
:< meta name = “robots” content = “nofollow”/>

 To access an old copy of a web page:
Cache: www…….

To remove a web page from Google’s cache:
www.google.com/webmasters/tools/remove

The following is from Glenn’s excellent viperchill.com tutorial on SEO for WordPress:
“Instead of leaving things this way, I personally like to remove the blog name altogether. This isn’t  just because I think it looks better, but because it works. A client I worked with last year received a massive boost in search traffic when we removed their brand name from title tags on their blog posts.”

 The following is from MarketingSherpas  “the Ultimate SEO checklist for Small Businesses.” At
Check browser compatibility. Your site should work on the last several editions of Mozilla Firefox, Internet Explorer, and Safari, on both a Mac and a PC.

•    Remember that the more technical aspects of SEO are only part of the equation – Google and human visitors alike reward high quality, engaging content. SEO isn’t about somehow tricking search engines into driving traffic to your site – it’s simply the way that gets relevant content to as many readers as

•    Start thinking about how you’ll turn visitors into leads and leads into conversions once you get them to your site.Start out by optimizing for the most effective, popular keywords. Apart from how often keywords are searched, how local they are, and how competitive they are, one thing to consider is intent. For example, a person searching for cake decorators” is more likely to be looking to hire a cake decorator than a person searching for “cake decorating,” who may just be looking for general information.

 

 

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Important Basics for a WordPress Blog

October 14, 2014

5 Things You May Forget When Launching a WordPress Website

 …here are some important basics for a WordPress Blog…

from marketblog.envato.com

By Eric Karkovack

Eric Karkovack is a web designer with well over a decade of experience. You can visit his business site here. In July 2013, Eric released his first eBook:Your Guide to Becoming a Freelance Web Designer. He also has an opinion on just about every subject. You can follow his rants on Twitter @karks88.

So, you’ve just launched your new WordPress powered website. You carefully chose a theme, added some cool plugins and content. Great job!

But, are you forgetting anything? Sometimes we’re in such a hurry to get things up and running that we forget some small (but nonetheless important) details.

Here are 5 things you’ll want to make sure are taken care of:

1. Dig into the Settings Menu

The Settings menu inside the WordPress Dashboard has some of these aforementioned details that are often overlooked.

Settings > General
Make sure that the Site Title and Tagline fields are properly filled out. Nothing looks more unprofessional than the old “Just Another WordPress Site” appearing in the browser’s title bar (or worse yet, search engine results).

Also make sure that you have set the correct Timezone andDate/Time formats. You wouldn’t want the wrong dates or times showing up in your blog post, right?

Settings > Discussion
Many sites these days aren’t using the WordPress comment capabilities. Give this page a visit and make sure the settings reflect your preferences.

Settings > Permalinks
Ensure that your new site is using a nice, SEO-friendly permalink structure. Pretty much any setting outside of the default should do just fine.

2. Don’t Forget the SEO

There are plenty of SEO plugins available for WordPress. Make sure to take advantage of one! While your theme may have come with some rudimentary SEO tool, optimizing individual pages and posts will allow you to boost your rankings.

If your site has any particular content that you don’t want indexed, SEO plugins can help with that as well.

While you’re at it, you’ll definitely want to sign your site up for both Google Analytics and Google Webmaster Tools (we published a post recently covering the basics of Webmaster Tools ). These tools are essential for tracking how well you’re doing with SEO along with any marketing efforts you have made for your site.

3. Have an Emergency Plan

No matter how unlikely it seems, your site could be lost at any moment. The combination of a server crash and a web host’s corrupt backup file could mean starting from scratch again.

That’s why you need to have an emergency plan in place. Be proactive:

Regularly Back Up Your Site, Especially the Database
There are lots of great plugins out there that will help you back up your database. Some will even email pre-scheduled backups to you or a 3rd party cloud storage service. Don’t just rely on your web host to take care of this. Having the ability to restore your site’s database in the event of a crash is priceless.

Keep a Local Copy of Important Files
If you have FTP access to your website, take advantage and download all of your WordPress-related files. The/wp-content/ folder is especially important. This contains your theme, plugins, uploaded media and other vital data.

4. Stay Secure

The folks who work on the WordPress core do a great job of patching security holes rather quickly. These days, the software will even update itself when a new fix is released. But that doesn’t mean we can ignore security altogether.

There are some great security-related plugins out there that can make your WordPress site harder to hack. Especially look for plugins that will “lock out” a user after a number of failed login attempts. That can slow down bots who attempt brute-force attacks on your site. The sad thing is that those attackswill happen. It’s only a matter of time. The good news is that you can help protect your site from them.

And, don’t forget, the more complicated password/passphrase you use – the better!

5. Use a Child Theme

This is one tip that may sound like it’s for really advanced WordPress users. To some degree, it is. But it’s something I’ve seen a lot of site owners overlook (mostly because they’re unaware of it).

A child theme is a separate folder within your/wp-content/themes/ directory. Think of it as a sort-of extension of the “parent” theme your site is using. You can use a child theme to customize the look or functionality of your site.

So what’s the benefit of having a child theme? Oftentimes, theme developers will release updates (much like plugins are updated). The child theme ensures that you won’t lose any customizations made to your theme when these updates are made. Imagine having made some updates to a theme file or stylesheet, only to see them disappear after you click that Update button. This is another way to protect yourself from an unwelcome situation.

Depending upon your experience level, a child theme can be pretty easy to setup. If you hired a web designer/developer to create your site, ask them if you should be using one.

Wrapping Up

Launching your new site is a very exciting and even tense time. You want to make sure the site looks and functions perfectly. Taking the time to focus on the details can make a huge difference.

Browse WordPress Plugins on CodeCanyon →

Featured Image: Design and Development

Learn Something New October 14, 2014

5 Things You May Forget When Launching a WordPress Website

So, you’ve just launched your new WordPress powered website. You carefully chose a theme, added some cool plugins and content. Great job!

But, are you forgetting anything? Sometimes we’re in such a hurry to get things up and running that we forget some small (but nonetheless important) details.

Here are 5 things you’ll want to make sure are taken care of:

1. Dig into the Settings Menu

The Settings menu inside the WordPress Dashboard has some of these aforementioned details that are often overlooked.

Settings > General
Make sure that the Site Title and Tagline fields are properly filled out. Nothing looks more unprofessional than the old “Just Another WordPress Site” appearing in the browser’s title bar (or worse yet, search engine results).

Also make sure that you have set the correct Timezone andDate/Time formats. You wouldn’t want the wrong dates or times showing up in your blog post, right?

Settings > Discussion
Many sites these days aren’t using the WordPress comment capabilities. Give this page a visit and make sure the settings reflect your preferences.

Settings > Permalinks
Ensure that your new site is using a nice, SEO-friendly permalink structure. Pretty much any setting outside of the default should do just fine.

2. Don’t Forget the SEO

There are plenty of SEO plugins available for WordPress. Make sure to take advantage of one! While your theme may have come with some rudimentary SEO tool, optimizing individual pages and posts will allow you to boost your rankings.

If your site has any particular content that you don’t want indexed, SEO plugins can help with that as well.

While you’re at it, you’ll definitely want to sign your site up for both Google Analytics and Google Webmaster Tools (we published a post recently covering the basics of Webmaster Tools ). These tools are essential for tracking how well you’re doing with SEO along with any marketing efforts you have made for your site.

3. Have an Emergency Plan…

read more at http://marketblog.envato.com/learn-something-new/forget-when-launching-a-wordpress-website/

 

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No-Stress Social Media Marketing

No-Stress Social Media Marketing

No-stress social media marketing?! Sounds a bit like an oxymoron to those of us who try – on a daily basis – to master the seemingly endless in’s and out’s of selling our products and services through the deft use of social media.

The number of social media users is staggeringly large, as the internet has become a mighty generator of socializing opportunities. The desire to master this crucial marketing arena through SEO and SEM leads many newbies to a state of extreme confusion, panic and anxiety as they think about the many social networks they seek to master in order to cash in on the business opportunities offered by Ecommerce.

 

 

This tutorial offers a simple and thoroughly de-confusing approach to social media:
http://www.youtube.com/watch?v=5QJoCMQwcRk

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Niche Website Success

Niche Website Success by Lisa Irby

Aim small, miss small…

Words,words,words…or better yet, keywords,keywords,keywords.
the fact of the matter is that some keywords cost more than others when you’re going “pay-per-click,” and those that stand to convert to the highest ROI cost much more than the small or even medium-sized business owner can afford. So what’s ma serious starting entrepreneur to do to hold his or her own against the well-funded “big boys” in the daily struggle for high organic search rankings, ample qualified  traffic and conversions to/for your e-commerce site?

Find a niche?

Find a niche that offers products and services that a profitable demographic sub-segment wants and find the right long-tailed keywords to serve them at a ppc cost you can afford.

Lisa Irby at 2creatawebsite.com has given us yet another valuable set of useful and practical insights into web development and internet marketing: her e-book on niche website success.

 

 

Click Here to download “Niche Website Success” by Lisa Irby

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Lisa Irby…web guru

web

Lisa Irby is a truly amazing web guru.

I have spent hours watching her instructional videos on YouTube.

Just when I feel that I am about to get lost in the jungle of challenges that awaits (just about?) every budding web developer/marketer/web site owner, at least one of her tutorials comes to my rescue. This woman richly deserves the title of “Guru,” vis a vis her ability to give nuts ‘n bolts advice and place it within an easy-to-understand framework.

If you are a web site owner, SEM or SEO marketing professional or amateur, web developer, web architect, web designer, web  student etc. than I would highly recommend that you visit Lisa Irby’s main instructional website –2createawebsite.com – and subscribe to her YouTube  channel – 2 Create a Website.  I just watched her comprehensive two-part YouTube tutorial on building a successful niche website. As is always the case, I was helped immensely by her breadth of knowledge and (very rare) ability to combine experience-based “smarts” – she has been making a living for years as a web publisher – with a deep understanding of how the internet works.

For part 1 of this tutorial go to http://www.youtube.com/watch?v=KCJeIcv4UPk


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