Patel on Search Analytics in Google Search Console

Google Search Console

Patel on Search Analytics in Google Search Console

disclaimer…booksandmocha.com has no financial or commercial ties with Mr. Patel or with any of his businesses.

Neil Patel is amazing. His tutorial on how to get more free traffic- and anything else he’s ever written on – is a must-read not only for professional internet marketers and web designers, but for anyone who has a blog or who dreams about the day when he or she can actually look to the internet as a source of livelihood. Please go ahead and bookmark his website – neilpatel.com – ASAP! You won’t be sorry.

The Age of Technology has allowed us to run our businesses almost as carefully as scientists run their research projects, thanks to tools such as Google Analytics. This priceless – and free – web analytics platform lets you know what keywords sent people to your site, what they did when they got there and what kind of device – desktop, mobile etc. – they used to get there in the first place.Google Analytics, however, does not tell you some things that -if known – would give you an incredible degree of  leverage over your internet marketing efforts.

Do you know what question I get asked almost more than any other question?

It’s this one: “How do I get more traffic?”

People ask me this every single day.

I’ve learned that most people think getting traffic is pretty much a pipe dream. They think it will take month after month of hustling.

So it often surprises people when I tell them that they already have what they need to get a lot more traffic.

You have the ability right now, and it’s completely free.

It’s Google Search Console, also called GSC for short.

It used to be called Google Webmaster Tools, so if you remember using that, you’ll find GSC familiar.

This mega-powerful tool is one of Google’s gems. It’s not as popular as Google Analytics, but it packs a punch.

One of GSC’s tools is called Search Analytics, and you can use it to drive more traffic to your site. One of my clients increased their traffic by 28% just by using this free tool.

I’m going to break it down step by step, so even if you’ve never used Google Search Console before, you can pick it up just by reading this article.

What is Google Search Console?

GSC is a hub for all things related to your site.

Here’s how Google defines it:

It allows you to tweak everything from structured data to spam issues and everything in between.

It’s a must-have tool for any site owner, but it’s often overlooked.

That’s a shame because GSC can deliver some amazing results when used correctly.

Here are just a few of the benefits of using GSC:..

It’s one of the most comprehensive free website resources out there.

…originally published as “How to Use Google Search Console to Drive 28% More Search Traffic.”

Read the whole article!

 

 

 

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Web Analytics 101


Web Analytics
Web Analytics 101

.Web Analytics 101 was originally entitled “Making Stats Work for You” and published at www.opentracker.net. Opentracker provides quality website statistics measurement and visitor tracking services.

What makes ecommerce unique is the ability to know what customers and prospects have done on your site, what helped to bring them to your site and what you need to do your site to keep them coming back for more. A web site that has no goals is a web site that is headed for failure, Continue reading

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Reading Online versus Watching Videos

Internet Icons

 

Reading Online versus Watching Videos

by Erin French

 To read or not to read…what’s going on online is reshaping communication, having created new expectations regarding the speed and format of communication in today’s increasingly interconnected world. Once again Erin French has given us a glimpse at what people are actually doing and saying about how they communicate – and what their expectations are! Continue reading

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Facebook Page Data Analysis

 

Facebook

Facebook

Facebook Page Data Analysis

Facebook page data analysis is a priceless source of actionable data and should be used by every internet marketer and web analyist.

Socialmediaexaminer.com may be one of the top ten content sources for anyone who is truly serious about using social media often and profitably. Their articles are well informed, well presented and cover a wide range of topics related to social media marketing. The article that is excerpted here was originally published as “How to Analyze Facebook Metrics” on socialmediaexaminer.com and was written by Jon Loomer.

How to Analyze Your Facebook Metrics to Improve Your Marketing

  • By Jon Loomer
  • October 28, 2013

Are you tracking your Facebook metrics?

Are you wondering what works best on your Facebook page?

In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.

Why Facebook Metrics?

The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.

It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.

While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.

Accessing the Exports

Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.

From your Admin Panel, click on Insights.

Click on Insights within your Admin Panel to view your web Insights.

Now click the Export Data button at the top right.

Click the Export Data button to view documents of data that aren’t shown in web Insights.

You’ll be given a dialog to tell Facebook what you want to export. It’s a tad more confusing right now because Facebook is rolling out the new exports associated with the new web Insights.

Export either your page- or post-level data, choosing either the new or old reports.

Go ahead and select the New export. You can keep the date range as the default, or feel free to expand it as needed. Now, download both the page-level and post-level data—you’ll need to do each one separately.

#1: Fans Reached

I’m listing this metric first because so many marketers obsess over it, but they don’t know what it actually is.

By now, you undoubtedly understand that you won’t reach 100% of your fans with a single post. In fact, you may not even reach 15%.

The typical marketer looks at the total post reach or organic post reach numbers and thinks it represents total number of fans reached. Then they divide that number by total number of fans to get their percentage of fans reached.

Totally wrong!

You find the number of fans reached in your post-level export file in column T of the Key Metrics tabLifetime post reach by people who like your page.

The number of fans reached with a post is found within the post-level export…read the article in its entirety at:
http://www.socialmediaexaminer.com/analyze-facebook-metrics/

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Monkey City tips and tricks

Do you like defense games? Monkey City is an exciting and sort of weird game where one makes monkeys to defend against swarms of colorful balloons (called “bloons” in the game) in order to claim pieces of land for their own. It is a tough tower defense game at times that made me struggle a lot, so I thought I’d help out some newbies at the game. It is overall, however, a great game for its genre for its great gameplay: its towers are unique, balanced, and all stand out on their own because of being great at their own roles. I especially love how combining these unique towers make for great synergy. The careful gameplay balance reminds me of games by Blizzard (like Starcraft).

This guide is based on the mobile version of the game. For PC, it can be played at http://ninjakiwi.com/Games/Tower-Defense/Play/Bloons-Monkey-City.html Continue reading

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Get More Business on the Internet

internet elementsGet More Business on the Internet
By Alex Johnson
AJ Consulting

The Internet is like a river of prospects flowing by your web site every minute of every day. If you put a net in, in the right place and at the right time, you will get your catch. Continue reading

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How to Change Permalinks in WordPress

WordPress

Change Permalinks in WordPress

Why Would I Change My Permalink Structure?” is a key question when it comes to all things WordPress. In Change Permalinks in WordPress, Tom Ewer- a freelance blogger, longtime WordPress enthusiast and the founder of Leaving Work Behind
sheds light on this important issue.

There are several reasons why you would consider changing your permalink structure, especially if you have been using the default setting.

If you have been using the default option you will become aware that it is practically useless from an SEO standpoint and you want a structure that is far better. You could also be changing the direction of your site and now require it to have the date in some manner as part of the structure. There are many reasons and all of them specific to your requirements and situation. Continue reading

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How To Find Your Target Market Using Keyword Research

online marketing

How to find your target market using keyword research

How to find your target market using keyword research was written by Mark Nunney

One of the most important tasks you’ll face in creating your web site is whom to invite to the party, so to speak. In other words, who are your visitors and your buyers? Keyword research is the key to a well designed website, being comparable in its effect on your business’ success to the location, layout and design of a brick and mortar store.

As Jakob Krug so rightly put it in his must-have book about the precepts of web design – Don’t Make me Think – pretend you’re a member of a ski patrol who is looking for lost skiers. Your job is to find people who are likewise looking for you! Except in this case, the tools of your search are words rather than things. The big question here is: which method(s) can be employed to make this search into something other than a futile attempt to find a needle in a haystack.

Mark Nunnet is an SEO guru at Wordtracker.com. Read about step one of his five-sterp keyword research method here! This is a finely tuned program for finding those keywords that will give you a fighting chance or more at attracting qualified traffic and ready customers to your web site…

“Keyword research for a new site can start with a process called the Keyword Research Funnel that goes through the following five stages:

1) Find target markets

2) Prioritize target keyword niches

3) Create first content

4) PPC to verify target keywords

5) SEO for verified keywords

Then when your website has organic non-paid search engine traffic, you can move on to the Keyword Research Circle of Response.

In this article we’ll look at step 1: Find target markets. You can learn the details of the full process of keyword research for new and established sites in Wordtracker Masterclass: Keyword Research.

Finding your target markets for search marketing involves finding their associated keywords – the words and phrases used to search Google, Yahoo and Bing.

You are looking for big markets at the start of your keyword research process. So if you are selling cars, the markets might include cars, family cars, sports cars and ford cars.

Later you’ll move from target markets to target keywords. Those will come from within your target markets’ keyword niches like family cars. Eg, cool family cars or big family cars. You’ll find those later in step 2.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Keyword research starts with seed keywords

 

Seed keywords are the core of a market or keyword niche. Eg, the seed keyword of the donuts keyword niche is donuts.

 

The donuts keyword niche is all keywords containing donut, including glazed donuts and chocolate donuts.

 

So if you’re making a search on a keyword research tool like the Wordtracker Keywords Tool, enter a seed word or words, like this:

The image above shows a search configured for the Wordtracker database (the Wordtracker radio button has been selected). But we are going to start by using the Google database. See below:

 

The seed keyword in the example images above is tea.

 

You might sell chocolate and start with, well, chocolate.

 

Starting with chocolate, you might expand and find more seed keywords like gourmet chocolate, chocolate desserts and organic chocolate.

 

These keywords are all markets (as well as keyword niches) that you might target and build content for on your site. But always follow this rule:

 

Only create site content you would want whether or not it brings traffic or response.

 

So no work you do is wasted.

 

Think about this when you are considering a possible target market. Do you want the content required to target that market on your site?

 

Let’s explore some different ways of finding possible seed keywords …

 

What are you selling again?

 

Ask yourself what you are selling and write down relevant products and markets.

 

Perhaps you and I together are launching a gourmet tea site that sells tea, including:

 

green tea

oolang tea

herbal tea

black tea

white tea

yellow tea

specialist tea

 

Always ask yourself how these subjects might relate to the keywords customers search with. No detailed research is required yet. I just want you to keep reminding yourself that you will be looking for the keywords your customers use.

 

Save all these potential target keywords in a file called Potential Target Markets.

 

What do you and your employees and colleagues think?

 

Think beyond the products you sell. Consider problems you solve and related subjects that people talk about and want to know about. (If you’re an agency ask your clients these questions.)

 

 

 

 

 

 

 

 

 

Mark Nunney has been a successful professional SEO since 2000. He is CEO of The Website Marketing Companyand he publishes Leadership & Management Review from ThinkingManagers.com, thebusiness management website.

 

…for more articles by this SEO maven go to http://www.wordtracker.com/authors/mark-nunney

 

 

 

 

 

 

 

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Five Key Steps to Internet Marketing

Five Key Steps to Internet Marketing

This is a partial re-posting of “An Analyst’s Take on Five Simple Steps to Digital Marketing.”

This terrific article is recommended for all web site owners, mavens and developers who want to make full use of the power of Google Analytics and social media metrics. DMAI, or Decision Making, Analytics & Intelligence – https://dmaiph.wordpress.com – covers a wide range of topics in the field of web development, the internet, internet marketing et al…

My good friend and trusted business partner, Boom San Agustin, recently shared an info graphic on Facebook about the five key steps to marketing a business online. As you can see it a simple, yet powerful plan to get your business in front of not only a bigger audience, but a more engaged audience.

Besides actually following this recipe step by step, I thought it also important to add what kind of analytics you should have behind each of the steps.

  1. Design and launch a website to establish your brand. I see two-way to do some solid analysis here before taking step one.

Frist, do an assessment of what you want to do with your site. There are hundreds of free or inexpensive tools to design and launch a web presence. It’s easy to through a site, but how much will it cost long-term, who will maintain it, do you plan on processing transactions thru the site? Your website should be at the center of your strategic plan and should be a living part of your business.

Second, unless you use a hosting service that provides analytics internally, look into google analytics. Its is one of the most powerful analytics tools out there. Make sure your hosting service is compatible as the free web site analytics tools Google offers are quite powerful. You need to pay a lot of attention to the metrics behind your site. What pages aren’t getting the traffic you suspected? Where do browser spend the most time? Which pages do they leave your site from?

  1. Create a blog.

Ideally you can combine the two so your website and your blog are either the same or are easily connected so you don’t have to double your workload in sharing content. Again, I strongly suggest you look for hosting sites and/or blog sites that have built-in analytics. WordPress has some very strong analytics tools built into the free blog hosting site. You want to quickly and easily know what posts are the ones that generate the most engagement.

  1. Get followers.

Having easy ways to get followers is important. Most web site and blog site platform have widgets that allow you to get followers via Twitter, Facebook, etc. Maximize these. And then set up a strategy. Try and post your blog on certain sites at certain times. For example if you target market for your business is students.. .then posting your blog during the middle of the school day is not a good plan. Instead set up your posts (either manually or with an auto post feature) to make sure the content is delivered when they are most often online… late afternoon or early evening.

  1. Select Media.

You need to really think again about who your market is and what media they use the most…

…read the article in its entirety at https://dmaiph.wordpress.com/2013/08/24/an-analysts-take-on-five-simple-steps-to-digital-marketing/

follow/like https://www.facebook.com/ourknowledgeasia

 

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Keyword Attribution Management System

keywords

Finding the Right Keyword Attribution Management System

Finding the Right Keyword Attribution Management System is an important tool in Ecommerce. Web user behavior is rarely as simple as a single search leading to a conversion. Rather, online consumers tend to search in patterns that gradually become more specific as they understand more about the products and services they are seeking.

An effective keyword attribution management system will properly identify the search patterns employed by users, providing the data necessary to optimally position

your website in each stage of the search process.

First Search (Introducer): “Pet Supplies”

Second Search (Influencer Keyword): “Cats”

Third Search (Closer Keyword): “XYZ Cat Food”

According to this keyword attribution management system, three steps is all you need to retrieve actionable data from your web analytics program. The initial search fills the role of introducer. It is the most general of the three searches, and has its pros and cons as to if/how much time, energy and money should be spent in spent for this broadest phase of the search cycle. At this stage the product and/or service your website offers is still thought of in general terms, such as “real estate” or “pet supplies.” If you’re one of the “big boys” and can afford to pay ridiculous amounts – or amounts that would seem ridiculous to a smaller competitor – of money for pay-per-click placement on these broad search terms, then go for it.

Otherwise, you’ll want to follow the traffic that enters your site via these general search words and phrases on to further stages before you take action. Let’s say our seeker after cat food has made his way from his entry search term – “pet supplies” – to “cats.” Let’s say, moreover, that the referring link was found in an article on the health advantages of pet companionship for seniors. O.K! I believe we’ve got some actionable data at this point! But what if these people who may be seniors, or someone who is thinking of getting a pet for elderly parents, goes on to click on “cat food.” Do we have an actionable trail of data at this point? Can we give the marketing a green light and tell them to go ahead and whip up a well-honed and effective marketing campaign based on these click paths? We know a few things about our site visitors at this point. First of all, there is a good chance they want to procure pet supplies now or in future. In other words, there is a good chance that they are buyers and not just early-stage investigators, We also know that they are senior citizens who are going to buy cat food for themselves or family members who are thinking of getting a cat for Mom and Dad.

Let’s say we have a cat and that cat needs food. A reasonably intelligent starting point would be the search term “pet supplies.” While we’re at it, let’s call this first search the

Landing Strip search phase, because with this particular click behind us we’ve just landed on somebody’s web site.

Search#1: (Landing Strip): “Pet Supplies.”

This term is broad enough and specific enough at the same time to give us a reasonable degree of assurance that we are on the right track. There is a good chance that the search results will include a usable list of businesses that carry supplies for pets. At this point we may find ourselves at a fork in the road,

With our fork-choices consisting of “Now Click on Cats” or “Now Click on Food.” On the one hand, making a big deal out of this predicament may seem trivial and pointless. Assuming that the pet supply businesses given in the first few search results will be smart enough to have a web development plan that puts the emphasis on an easily-navigated and logical site structure – as well as on the optimization of these two basic sub-categories (cats and food), Let’s say this choice is pretty much a choice between “good” and “better,” and that clicking on either term will get us to our site/page destination quickly enough! Just for argument’s sake, let’s choose “cats” as the second level search term.

Say we choose the term we think will work better at this stage of the game – “cats.”

Things to remember here:

  • Don’t jump the gun by making unwarranted inferences from the data. We are playing detective here, so just follow the evidence without falling into the common trap of wishful thinking. The beauty of web analytics tools is that they allow us to proceed empirically by breaking the data down into bite-sized chunks.
  • Simple two-or three-segment reports can work wonders. Google Analytics evangelist Avinash Kaushik comes back to this point time and time again, and it is a point well taken by those in the know re everything analytics-related. Action is the desired result of data-collection, not further analysis. Knowing who your referrers are, where they went once on your site and where they exited – simple three segment analysis – can yield actionable results.
  • ABT…always be testing (or always be tweaking the results of these reports). Whether you see web analytics as a daily chore on a par with making sure that your office bathroom is stocked with essentials or, on the other hand, something much loftier, it is the ant who wins this race – not the grasshopper. It is an ongoing and permanent task for your business – web analytics – and dependent on the persistent efforts of people who understand the need to analyze, analyze and analyze – and make req1uired changes – on a regular basis. Attention to facts/figures and the ability to perceive meaningful patterns for same are what you want in your analytics team, not the desire to score a great big coup for your business by making a once-and-for-all breakthrough in data analysis that will solve your company’s financial problems in one fell swoop and forever.

Second Search (Influencer Keyword): “Cats”

Third Search (Closer Keyword): “XYZ Cat Food”

…to be continued

 

 

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