Our Technological Future

Our Technological Future

Our Technological Future

Our technological future…where will it take us? From the Commodore 64 of yesteryear to Cloud Computing, from Univacs to handheld computers with a capacity that dwarfs that of its room-filling digital ancestors – when it comes to technology we are in a maelstrom of innovation that shows no sign of slowing down. Driver-less cars, smartphones, pint-sized plastic cylinders that translate our wishes and commands into front lawn lights turned on while we’re still miles from home and emails sent without our having to touch a keyboard – it does seem as if we’re living in a golden age of technology. For all that, though, have we failed to see the true, best promise of computers and Boolean algebra?

Non-stop technological change

Yes, life on earth has already been transformed in just one generation by the digital revolution. An ever-increasing rate of technological change is a given at this point. Artificial intelligence is barely out of the womb, and we expect robots and robotics to change the face of employment in our lifetimes.

Is there still something more, something outlandish, something much more personal – even something  theological – that we can  expect, a New Age which – as Albert Einstein said – we are woefully unprepared for in light of the great gulf that separates our technology -on the one hand – and our humanity?  Is the promise of computing and all things digital just a new and more exciting chapter in human evolution or is it the fulfillment of same?

Are humans obsolete?

Are we going to turn ourselves into machines at this point, into cyborgs who can go for centuries without that proverbial “30,000 mile checkup,” or is there something even greater to be hoped for, something that will fulfill not only the practical yearnings of humanity but our spiritual yearnings as well? Do cloud computing and wireless technology and the rapidly evolving state of artificial intelligence also promise us something existential, something that will help us to escape from our imprisonment in the randomness of it all; a hitherto dominant reality in which so much of life on earth is determined by ignorance and accidents of birth?

…to be continued

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Patel on Search Analytics in Google Search Console

Google Search Console

Patel on Search Analytics in Google Search Console

disclaimer…booksandmocha.com has no financial or commercial ties with Mr. Patel or with any of his businesses.

Neil Patel is amazing. His tutorial on how to get more free traffic- and anything else he’s ever written on – is a must-read not only for professional internet marketers and web designers, but for anyone who has a blog or who dreams about the day when he or she can actually look to the internet as a source of livelihood. Please go ahead and bookmark his website – neilpatel.com – ASAP! You won’t be sorry.

The Age of Technology has allowed us to run our businesses almost as carefully as scientists run their research projects, thanks to tools such as Google Analytics. This priceless – and free – web analytics platform lets you know what keywords sent people to your site, what they did when they got there and what kind of device – desktop, mobile etc. – they used to get there in the first place.Google Analytics, however, does not tell you some things that -if known – would give you an incredible degree of  leverage over your internet marketing efforts.

Do you know what question I get asked almost more than any other question?

It’s this one: “How do I get more traffic?”

People ask me this every single day.

I’ve learned that most people think getting traffic is pretty much a pipe dream. They think it will take month after month of hustling.

So it often surprises people when I tell them that they already have what they need to get a lot more traffic.

You have the ability right now, and it’s completely free.

It’s Google Search Console, also called GSC for short.

It used to be called Google Webmaster Tools, so if you remember using that, you’ll find GSC familiar.

This mega-powerful tool is one of Google’s gems. It’s not as popular as Google Analytics, but it packs a punch.

One of GSC’s tools is called Search Analytics, and you can use it to drive more traffic to your site. One of my clients increased their traffic by 28% just by using this free tool.

I’m going to break it down step by step, so even if you’ve never used Google Search Console before, you can pick it up just by reading this article.

What is Google Search Console?

GSC is a hub for all things related to your site.

Here’s how Google defines it:

It allows you to tweak everything from structured data to spam issues and everything in between.

It’s a must-have tool for any site owner, but it’s often overlooked.

That’s a shame because GSC can deliver some amazing results when used correctly.

Here are just a few of the benefits of using GSC:..

It’s one of the most comprehensive free website resources out there.

…originally published as “How to Use Google Search Console to Drive 28% More Search Traffic.”

Read the whole article!




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Web Analytics 101

Web Analytics
Web Analytics 101

.Web Analytics 101 was originally entitled “Making Stats Work for You” and published at www.opentracker.net. Opentracker provides quality website statistics measurement and visitor tracking services.

What makes ecommerce unique is the ability to know what customers and prospects have done on your site, what helped to bring them to your site and what you need to do your site to keep them coming back for more. A web site that has no goals is a web site that is headed for failure, Continue reading

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Reading Online versus Watching Videos

Internet Icons


Reading Online versus Watching Videos

by Erin French

 To read or not to read…what’s going on online is reshaping communication, having created new expectations regarding the speed and format of communication in today’s increasingly interconnected world. Once again Erin French has given us a glimpse at what people are actually doing and saying about how they communicate – and what their expectations are! Continue reading

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To Text or Not to Text

                                 Texting                                   To Text or Not to Text…
             … views on intimate communication in the digital age
by Erin French

Smart phones are great for lots of things. But what about matters of the heart?

What makes people take part in intimate conversation over text, rather than deliver the message in person? For one, some people may feel a lot safer, emotionally, typing out a message to someone instead of calling or plucking up enough courage to feel bold enough to talk about it in person. Continue reading

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Texting            Is texting changing the way we speak, think and write?

                                                                         – by Erin French

Is texting changing the way we speak, think and write?

Texting is a form of communication that has been around since a software engineer by the name of Neil Papworth sent the first-ever text message to Vodafone director Richard Jarvis on December 3, 1992. With time and an endless string of outdated devices, this path of development has not only given us iMessage, but different ways of communicating as well.Here are some “takes” on texting and what it’s doing to us – as well as for us: Continue reading

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Facebook Page Data Analysis




Facebook Page Data Analysis

Facebook page data analysis is a priceless source of actionable data and should be used by every internet marketer and web analyist.

Socialmediaexaminer.com may be one of the top ten content sources for anyone who is truly serious about using social media often and profitably. Their articles are well informed, well presented and cover a wide range of topics related to social media marketing. The article that is excerpted here was originally published as “How to Analyze Facebook Metrics” on socialmediaexaminer.com and was written by Jon Loomer.

How to Analyze Your Facebook Metrics to Improve Your Marketing

  • By Jon Loomer
  • October 28, 2013

Are you tracking your Facebook metrics?

Are you wondering what works best on your Facebook page?

In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.

Why Facebook Metrics?

The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.

It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.

While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.

Accessing the Exports

Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.

From your Admin Panel, click on Insights.

Click on Insights within your Admin Panel to view your web Insights.

Now click the Export Data button at the top right.

Click the Export Data button to view documents of data that aren’t shown in web Insights.

You’ll be given a dialog to tell Facebook what you want to export. It’s a tad more confusing right now because Facebook is rolling out the new exports associated with the new web Insights.

Export either your page- or post-level data, choosing either the new or old reports.

Go ahead and select the New export. You can keep the date range as the default, or feel free to expand it as needed. Now, download both the page-level and post-level data—you’ll need to do each one separately.

#1: Fans Reached

I’m listing this metric first because so many marketers obsess over it, but they don’t know what it actually is.

By now, you undoubtedly understand that you won’t reach 100% of your fans with a single post. In fact, you may not even reach 15%.

The typical marketer looks at the total post reach or organic post reach numbers and thinks it represents total number of fans reached. Then they divide that number by total number of fans to get their percentage of fans reached.

Totally wrong!

You find the number of fans reached in your post-level export file in column T of the Key Metrics tabLifetime post reach by people who like your page.

The number of fans reached with a post is found within the post-level export…read the article in its entirety at:

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Research on Smart Brains


Brain researchResearch on Smart Brains RResearch on Smart Brains Research on Smart Brains Research on Smart

Research on smart brains shows has yielded some fascinating facts. Every brain is unique, but few brains are as extraordinary as Albert Einstein’s, which is considered to be one of the smartest brains that ever existed. What makes his brain so special? Is genius born or made? Research on Smart Brains Research on smart brains

Did music make Einstein even smarter?

Research show that the most fascinating fact about Einstein’s brain is its parietal lobe, where information such as visualization, taste, temperature and touch is processed. While the world-famous scientist’s unique parietal lobe could have helped him to imagine space, time and gravity in a way nobody ever had before. His well-balanced brain may well have been busy translating every piece of information into visual metaphors.

In additional to this, part of Einstein’s frontal lobe – at the right side of the brain – was similar to that found in a musician’s brain, as he himself was a violinist from childhood on. Interestingly enough,  when the renowned physicist was stuck in an attempt to solve a physics problem, he would play the violin  and – as often as not – suddenly get the answer/solution. In his own words:The theory of relativity occurred to me by intuition, and music was the driving force behind that intuition. Research on Smart Brains Research on Smart Brains

Improve the body, improve the mind

Have you ever wondered why some brains are smarter than others? What you could do to improve your brainpower? Research shows that juggling balls or other objects over a long period of time actually improves the functioning of one’s brain. This seems to imply that learning something new could actually grow your brain power by balancing both the left and the right sides of this amazing organ.Research on Smart Brains Research on Smart

What are some of the barriers that prevent the brain from performing well in this or that  situation? For no matter how smart you are, even the brightest brains don’t always perform as they should. In fact, people who are under the kind of pressure that comes from high anxiety or some other extreme emotion tend to suffer a loss of brain power! Anxiety can produce a lot of negative chatter, a state of mind which can easily lead to cerebral under-performing.

Anxiety decreases brain power

Research indicates that deep diaphragmatic breathing is a powerful anxiety-reducing technique because it activates the body’s relaxation response. It is helpful to realize that when your anxiety level is high, your brain is playing tricks on you – a condition which can be countered through bringing about a positive mindset through positive self-talk and/or calm visual meditation. The compassionate and non-judgmental observation of your thoughts, feelings, emotions, sensations, etc. also helps to reduce anxiety. Even if something serious is happening to you, focusing on the present moment will improve your ability to act smartly and rectify the situation.Research on Smart Brains Research on Smart Brains Research on Smart Brains Research on Smart Brains  Research on Smart BrainsResearch on Smart Brains Research on Smart Research on Smart Brains Research on Smart Research on Smart Brains Research on Smart on Smart Brains  Research on Smart Brains Research on Smart Brains

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New Life for Science & Math

 Science & Math

Science & Math


New Life for Science & Math

America owes its position as a global leader to its creators, its innovators, and its problem solvers. But that leadership position isn’t set in stone. Maintaining it requires investments in educating the next generation of Americans in the essential skills of science, technology, engineering, and mathematics — collectively known as STEM.

President Barack Obama has said that too few American students today pursue a STEM education, and too few teachers are well versed in the subjects. The president is working to change that with the help of more than a hundred foundations and companies—and with the help of outstanding educators like the ones below. Continue reading

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