Neil Patel (neilpatel.com) is amazing. His tutorial on how to get more free traffic- and anything else he’s ever written on – is a must-read not only for professional internet marketers and web designers, but for anyone who has a blog or who dreams about the day when he or she can actually look to the internet as a source of livelihood. Continue reading
What makes ecommerce unique is the ability to know what customers and prospects have done on your site, what helped to bring them to your site and what you need to do your site to keep them coming back for more. Continue reading
Reading Online versus Watching Videos
Reading Online versus Watching Videos by Erin French
To read or not to read…what’s going on online is reshaping communication, having created new expectations regarding the speed and format of communication in today’s increasingly interconnected world Continue reading
Online interviews today are a crucial source of information.The need to deal with an uninterrupted stream of digital information about today’s increasingly wired and interdependent world is a permanent duty of today’s global citizen. One of the most effective ways of doing so, arguably, is the online interview format. Unlike the nightly news format that has become a staple of mass-market newscasts, it is neither staged nor packaged as virtual entertainment. Not being dependent on sky-high ratings to pay for itself, it can happily attend to the goal of providing quality content. What’s more, this can be done without cheapening the value of that content by appealing, as old school media often does, to base instincts rather than to the clear light of reason.
Online Interviews Today
The digital Interview format
The very format of the online interview, thus largely freed of these concerns, can offer the benefits of the Q and A – or Question and Answer, – format to its global audience on a daily basis in today’s intricately wired world. It thus serves as an ongoing global stream of important, relevant and useful information in the form of unscripted conversations between participants who are more concerned with the quality of their discussion than with the quality of the makeup applied to their faces in preparation for their appearance in front of the camera.
Online Interviews emphasize “real”
This refreshingly human touch allows us to identify with the folks engaged in the interview act and more easily absorb the information in a world in which viewers are still often mesmerized by audio-visual tricks and tweaks artificial aspect of communication.The digital interview phenomenon is the town square/town hall of the digital global village, and because of that it is here to stay as a primary source of information.
It consists of “regular people” participating in the time-honored act of discussing the most important topics of the day in a Q and A format. It has a “gut appeal,” therefore, that no other online format has. In short, it engages us in a way that conventional, “analog” journalism does not; and the citizen journalism movement that is now an important dimension of the internet has allowed its practitioners and followers a freedom from strictly commercial considerations that traditional, large-scale publishing and broadcasting simply can not.
Facebook Page Data Analysis
Facebook page data analysis is a priceless source of actionable data and should be used by every internet marketer and web analyist.
Socialmediaexaminer.com may be one of the top ten content sources for anyone who is truly serious about using social media often and profitably. Their articles are well informed, well presented and cover a wide range of topics related to social media marketing. The article that is excerpted here was originally published as “How to Analyze Facebook Metrics” on socialmediaexaminer.com and was written by Jon Loomer.
How to Analyze Your Facebook Metrics to Improve Your Marketing
- By Jon Loomer
- October 28, 2013
Are you tracking your Facebook metrics?
Are you wondering what works best on your Facebook page?
In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.
Why Facebook Metrics?
The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.
It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.
While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.
Accessing the Exports
Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.
From your Admin Panel, click on Insights.
Click on Insights within your Admin Panel to view your web Insights.
Now click the Export Data button at the top right.
Click the Export Data button to view documents of data that aren’t shown in web Insights.
You’ll be given a dialog to tell Facebook what you want to export. It’s a tad more confusing right now because Facebook is rolling out the new exports associated with the new web Insights.
Export either your page- or post-level data, choosing either the new or old reports.
Go ahead and select the New export. You can keep the date range as the default, or feel free to expand it as needed. Now, download both the page-level and post-level data—you’ll need to do each one separately.
#1: Fans Reached
I’m listing this metric first because so many marketers obsess over it, but they don’t know what it actually is.
By now, you undoubtedly understand that you won’t reach 100% of your fans with a single post. In fact, you may not even reach 15%.
The typical marketer looks at the total post reach or organic post reach numbers and thinks it represents total number of fans reached. Then they divide that number by total number of fans to get their percentage of fans reached.
You find the number of fans reached in your post-level export file in column T of the Key Metrics tab: Lifetime post reach by people who like your page.
The number of fans reached with a post is found within the post-level export…read the article in its entirety at:
Change Permalinks in WordPress
Why Would I Change My Permalink Structure?” is a key question when it comes to all things WordPress. In Change Permalinks in WordPress, Tom Ewer- a freelance blogger, longtime WordPress enthusiast and the founder of Leaving Work Behind –
sheds light on this important issue.
There are several reasons why you would consider changing your permalink structure, especially if you have been using the default setting.
If you have been using the default option you will become aware that it is practically useless from an SEO standpoint and you want a structure that is far better. You could also be changing the direction of your site and now require it to have the date in some manner as part of the structure. There are many reasons and all of them specific to your requirements and situation. Continue reading
How to find your target market using keyword research
one of the most important tasks you’ll face in creating your web site is whom to invite to the party, so to speak. In other words, who are your visitors and your buyers? Continue reading
Five Key Steps to Internet Marketing…this article is recommended for all web site owners, web mavens and developers who want to make full use of the power of Google Analytics and social media metrics. Continue reading